Turn drop-off into registrations

Recover visitors right before the registration is lost.

Most teams pay to acquire traffic, then watch high-intent visitors leave during the final decision moment. ButWait inserts a branded, policy-controlled recovery layer before they bounce, so more of that traffic returns to sign-up flow instead of disappearing.

2-line install Works on Cloudflare Worker Client-level access control
Pain points

The problem is easy to see when you draw it.

Teams usually know registrations are underperforming, but they do not have a controlled system for the final moment before bounce. The result is wasted acquisition spend, weak retargeting signals, and no structured way to recover intent.

Paid traffic leaks

You already bought the click. When the visitor leaves the registration path, the spend is gone with them.

No second-chance experience

Most teams either show nothing or use a generic popup that is disconnected from product context and signup goals.

No attribution for recovery

Even when teams try rescue tactics, they often cannot measure recovered registrations or compare flows across clients.

Before vs after

Show the cost of doing nothing, then show the recovery path.

Without ButWait
Exit momentLost
Signup recovery0x
Action pathNone

The visitor closes the tab, your funnel stops, and registration intent disappears without a measurable recovery event.

With ButWait
Exit momentIntercepted
Signup recoveryTracked
Action pathRescued

The visitor sees a contextual recovery layer, returns to the primary CTA, or chooses a next-best route you can measure.

Impact model

Use recovery flow to lift registration conversion from the traffic you already have.

Exact lift depends on traffic quality and offer design, but the mechanism is clear: recover a share of abandoning visitors and turn them back into registration attempts. The chart below is an illustrative model for storytelling and pipeline planning, not a guaranteed benchmark.

Illustrative uplift model
Baseline registrations
4.6%
Recovered registration flow
5.9%

Illustrative example: a recovery layer can turn some otherwise-lost exits into new sign-up attempts, creating measurable lift on top of baseline conversion.

What developers and growth teams gain
Less custom frontend work2-line install
Per-client controlisolated config
Recovered sign-up intenttracked events
Faster experimentationedge updates

The developer benefit is not only higher conversion. It is also less implementation friction, safer tenant isolation, and faster iteration on recovery experiments.

Solution

The implementation is simple even if the recovery logic is sophisticated.

1. Install one script

Add a public snippet just like analytics. No app rewrite, no custom checkout fork, no deep frontend rebuild.

2. Configure the rescue experience

Set the headline, CTA, product source, product count, and domain whitelist per client from the dashboard.

3. Measure recovered registrations

Track modal views, CTA continuation, and product clicks so recovery is a measurable conversion program, not a guess.

Install

Developers only need a clientId and your Worker URL.

<script>
window.ButWaitConfig = {
  clientId: "client_acme",
  workerUrl: "https://butwait.productseeds.com"
};
</script>
<script async src="https://butwait.productseeds.com/embed.js"></script>
Benefits

Why teams buy it.

Higher registration recovery

Turn a portion of abandoning traffic into new sign-up attempts instead of accepting exit as the final state.

Less engineering drag

Developers ship one embed script and keep configuration, routing, and experiments on the edge.

Safer multi-tenant ops

Client-level access, domain whitelists, and admin isolation make it viable as a platform instead of a hacked-on popup.

FAQ

Keep the last objections short.

Can I deploy the landing page now?

Yes. The homepage is public and can be used as your promotion page immediately. The admin side should stay behind Cloudflare Access.

Are customers isolated from each other?

Yes. Admin data is scoped by Access email, and public config responses are additionally constrained by clientId and hostname whitelist.

Can the platform inject its own offers?

Yes. Each client can use only private products, only platform products, or a mixed pool based on your monetization strategy.

Call to action

Show buyers the leak. Show the recovery path. Then let them measure the lift.

Use this page to explain the pain visually, then move prospects into a live demo of the recovery dashboard and client-level configuration flow.

Open dashboard Copy the snippet flow